Helping You

Silver Dialogue - can help you to:

Engage with your stakeholders - consumers, customers, employees, the public, trade partners, suppliers, investors, fans, members and even your critics

Understand how they view your corporate position, current communications, brands, products or services

Use this new insight to enhance your communication strategy, sponsorship potential and brand/product/service offering

Some Examples From Our Project Portfolio

Strategic Sponsorship

Assessing the brand perception of a pop band as seen through the eyes of its core fans to strategically align the group's sponsorship offering. Focus groups and personal interviews with fans held at the new album listening parties.

Customer Development

Understanding audiences for a London concert venue to develop its marketing and sponsorship operations. Assessing ticket sales trends and analysing web site hits. Exploring the experience of concert goers through self completion surveys.

Supporter Relations

Telephone survey with current and lapsed supporters of a UK charity to identify ways to develop longer term, higher value relationships with different donor types.

Trademark Perception

Evaluating the perceived closeness of competitor product packaging to that of a trademarked consumer pack via face to face interviews with target consumers.

Corporate Responsibility

Producing and publishing outreach communications to encourage dialogue and debate with key stakeholders for multinational's global sustainability programme.

Community Consultations

Face to face interviews and focus groups with members of local communities including Traveller sites, new housing developments and disadvantaged neighbourhoods.

Product Innovation

Web surveys and focus groups with small holder farmers to assess their interest in and potential need for electronic gates.

Employee Consultation

Guiding organisational transformation programme using a multi-dialogue approach with staff, management and the Board. Interviews, focus groups and facilitation of a company wide team building event.